Marketing is an essential aspect of any business. It is the process of promoting and selling products or services to customers. The goal of marketing is to increase the visibility of a brand, build customer loyalty, and ultimately, increase sales.
In today’s digital world, there are several marketing strategies that businesses can use to achieve these goals. However, one strategy that has been used for decades and has proven to be effective is the Marketing Rule of 7’s.
The Marketing Rule of 7’s is a marketing principle that suggests that a potential customer needs to see or hear a marketing message at least seven times before taking action. The idea behind this rule is that it takes time and repetition to build awareness and trust with potential customers, which can lead to a higher likelihood of conversion.
The Rule of 7’s was first introduced by marketing expert Dr. Jeffrey Lant in the 1990s. Since then, it has been widely adopted by marketers as a fundamental principle for designing effective marketing campaigns. The rule applies to all types of marketing channels, including TV ads, billboards, radio ads, social media, and email marketing.
The concept of the Rule of 7’s is based on the psychological phenomenon known as the “mere-exposure effect.” This effect states that people tend to develop a preference for things that they are familiar with. In other words, the more a person is exposed to a particular brand or product, the more likely they are to develop a positive perception of it.
When applied to marketing, the Rule of 7’s suggests that a potential customer needs to see or hear a marketing message at least seven times before they are likely to take action. This action could be making a purchase, filling out a lead form, or simply remembering the brand name.
So, how can businesses apply the Rule of 7’s to their marketing campaigns? Here are some tips:
Create a consistent message
To make the most of the Rule of 7’s, it is essential to create a consistent message across all marketing channels. The message should be clear, concise, and easy to understand. This will help customers to recognize and remember the brand more easily.
Use different marketing channels
As mentioned earlier, the Rule of 7’s applies to all types of marketing channels. Therefore, it is essential to use a mix of channels to ensure that potential customers see or hear the marketing message multiple times. For example, a business could use social media, email marketing, and Google ads to reach its target audience.
Use retargeting
Retargeting is a marketing technique that involves showing ads to people who have already visited a business’s website or interacted with its marketing campaigns. Retargeting can be a powerful tool to apply the Rule of 7’s, as it allows businesses to show their marketing message multiple times to people who have already expressed an interest in their products or services.
Measure and adjust the marketing
It is essential to measure the effectiveness of marketing campaigns regularly and make adjustments as needed. This will help businesses to determine which marketing channels and messages are most effective in applying the Rule of 7’s.
In conclusion, the Marketing Rule of 7’s is a fundamental principle of effective marketing. It suggests that potential customers need to see or hear a marketing message at least seven times before taking action. This principle is based on the psychological phenomenon of the mere-exposure effect, which suggests that people develop a preference for things they are familiar with. To apply the Rule of 7’s to marketing campaigns, businesses need to create a consistent message, use different marketing channels, use retargeting, and measure and adjust their campaigns regularly. By following these tips, businesses can increase the effectiveness of their marketing campaigns and achieve their marketing goals.
