What we do
Dedicated to Solving Problems
What we do is to forging a path of excellence that connects visionary concepts to successful and influential digital products, irrespective of your business, industry, or market niche. Achieving this requires a dedicated, experienced, and well-organized team – qualities we either possess in-house or can assemble for your organization.
Our ultimate goal is to demystify and streamline the digital landscape for both users and businesses, enabling seamless communication through their digital solutions.
Catering to the unique needs of startups and established enterprises, Cup of UX understands that the essential ingredients for remarkable product development are speed and quality. We offer both, and more. From initial strategy and concept generation to full-cycle development, we curate a specialized team to accelerate your product launch, providing you with peace of mind along the way.

End-to-end product roadmap and development
We can guide your organization through the entire product lifecycle – from concept to market delivery at Cup of UX, we offer comprehensive guidance through the entire product lifecycle, from the validation of ideas to market delivery.
Our expertise in both product design and development consulting allows us to assist in the design and implementation of both your product strategy and corporate culture.
Transform your ideas into impactful digital products by delivering the right solutions to your users.
With our support, you can be confident in your product’s success.

Extensive industry expertise
Leveraging industry expertise for successful product development with a wealth of experience across industries including but not limited to Healthcare, FinTech, Telecom, Automotive, and e-Commerce, both in B2C and B2B settings, Cup of UX is able to quickly ramp up on new projects. Our team boasts hands-on industry experience and follows best practices that enable us to design and implement innovative solutions that align with industry requirements while meeting compliance standards.
Our deep industry knowledge and product development experience ensure that you receive the right guidance to bring your product to market with ease.

Experience in product design and research
Integrating Advanced Technology for a Seamless User Experience With extensive experience in product and user research, data analysis, machine learning, product design, and data architecture.
Our experts are well-equipped to assist you in designing a solution that integrates cutting-edge technology and delivers a seamless and effortless user experience.
Our iterative design process enables us to validate and assess the success of the product, ensuring that your business remains future-proof.
Why working with us?
■ Reduced time-to-market
Our product development approach leverages the synergy of a multi-disciplinary team, enriched with extensive industry knowledge, to ensure swift product launches.
Our process is designed to be predictable and efficient, enabling us to achieve timely delivery of quality solutions that meet the defined business objectives, all while staying within budget constraints.
■ Customer-centricity
Our approach involves conducting a meticulous analysis of user behavior, workflow processes, and any gaps in experience. This analysis serves to identify any challenges and allows us to develop solutions that prioritize user satisfaction and customer happiness.
Our product design methodology is centered around a continuous improvement approach, incorporating the use of metrics and performance measurements to drive success.
■ Advanced technological design
Our team boasts extensive expertise in product architecture, with a focus on cost-effectiveness, versatility, and scalability.
Our goal is to assist you in designing and constructing products that can sustain optimized performance even as your bandwidth requirements grow. With this in mind, our solutions are designed to provide you with the necessary flexibility to adapt to changing circumstances.
■ Efficient and consistent business processes
Our company boasts a well-established and successful methodology for business design and product management, characterized by an ingrained focus on efficiency. By working closely with your team, we aim to streamline and optimize your business processes, incorporating efficiency, cost savings, and risk mitigation strategies.
Our goal is to enhance the overall performance of your organization and drive continued success.
■ Actionable product roadmap
Our approach involves collaborating with your business from the earliest stages of product ideation, offering insightful perspectives that inform your product strategy and growth.
Our focus is to support you in the validation of hypotheses and the creation of a product roadmap that aligns with your business goals and is flexible enough to adapt to market fluctuations. By working together, we aim to establish a robust product strategy that drives your business forward and fosters continued success.
■ Effective roadmap execution and product portfolio management
Cup of UX offers a comprehensive suite of product portfolio management solutions designed to shape strategy, facilitate product management activities, and monitor process efficiency.
Our goal is to assist you in growing and enhancing your existing products, by streamlining and optimizing your business processes. Our solutions emphasize efficiency, cost savings, and risk mitigation, enabling you to drive business growth and achieve your goals.
Our approach

■ We’re fully focused on results.
Our approach to project management emphasizes direct communication and frequent updates. To ensure the timely progress of your project, we maintain regular direct communication and provide daily updates. Additionally, weekly demos are conducted to demonstrate progress and keep all stakeholders informed and involved. This transparent and proactive approach helps to keep your project on track and ensures that all objectives are met within the desired timeframe.
■ We build the team that’s right for you.
Our services include the option to work independently or collaborate closely with your team in the co-creation of your product. In addition, we offer the capability to build and assemble the optimal team for your organization, to support the successful realization of your product vision. Our aim is to provide flexible and customized solutions that meet the unique needs and requirements of your business.
■ We assure you full visibility of our work.
Our communication strategy is centered around openness and accessibility. In order to ensure seamless and effective information exchange, we have established open communication channels that allow you to directly engage with any member of the project team at any time. This approach promotes transparency and fosters collaboration, ensuring that your inquiries and concerns are promptly addressed.